ESG Analytics
Research | Wireframe | Prototype | Interaction Design | Visual Design
THE CLIENT
ESG Analytics is a startup in the financial services industry dedicated to assisting Private Equity Limited and General Partners ‘integrate what matters’ to achieve the benefits of managing Environmental, Social, and Governance (ESG) risk and opportunity.
THE CHALLENGE
How to present the company's unique core values, products, and services in a elegant, clear, and appropriate way?
THE SOLUTION
Simple navigation, individual product/service pages, product video, big images, and consistent elements.
THE PROCESS
Since my participation in this project started at the Customer Development Process level, I gained a clear understanding of the user’s problems, pain points, and journey. I began identifying personas, features/functionality analysis, and developing an initial navigation structure.
THE DESIGN
Inspiration for the look and feel comes from the company’s branding positioning which intersects three clear values: Sustainability, Technology and Simplicity/Elegance/Exclusivity.
PRODUCT VIDEO
I created a special video for the company main product Aditūs. From scripting, to editing, to compressing, all was created in order to introduce the product at the top of the page.
IMPLEMENTATION
The final optimized design assets were prepared and delivered to the development team for implementation using a modern CMS.