Research | Wireframe | Prototype | Interaction Design | Visual Design
ESG Analytics is a startup in the financial services industry dedicated to assisting Private Equity Limited and General Partners ‘integrate what matters’ to achieve the benefits of managing Environmental, Social, and Governance (ESG) risk and opportunity.
How to present the company's unique core values, products, and services in a elegant, clear, and appropriate way?
Simple navigation, individual product/service pages, product video, big images, and consistent elements.
Since my participation in this project started at the Customer Development Process level, I gained a clear understanding of the user’s problems, pain points, and journey. I began identifying personas, features/functionality analysis, and developing an initial navigation structure.
Inspiration for the look and feel comes from the company’s branding positioning which intersects three clear values: Sustainability, Technology and Simplicity/Elegance/Exclusivity.
I created a special video for the company main product Aditūs. From scripting, to editing, to compressing, all was created in order to introduce the product at the top of the page.
The final optimized design assets were prepared and delivered to the development team for implementation using a modern CMS.