Rommel Rojas is a hands-on design leader & strategist who builds world-class AI-powered product experiences.

Director of Product Design with 15+ years of experience turning ambiguity into measurable outcomes. Currently at Dow Jones, building Gen AI, Search, and Personalization platforms that power The Wall Street Journal, Barron's, MarketWatch, IBD, and Factiva. Previously at Morningstar.

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Selected case studies

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DJ Dow Jones • Factiva • 8 min

Factiva AI Assistant: building a trust-first AI research experience

Dow Jones AI Summaries Platform case study cover

DJ Dow Jones • Platform • 9 min

Dow Jones AI Summaries Platform: a trust-first AI system across products and brands

Growth Design Guidelines and Operating System case study cover

DJ Dow Jones • Growth • 8 min

Growth Design Guidelines & Operating System: a domain framework that scaled to other teams

How I lead

I believe design leadership is about creating clarity, building trust, and helping other people do their best work. My goal is not to be the center of every decision; it's to build the systems, standards, and team confidence that let good decisions happen without bottlenecks.

Problems I solve

I work best where the problem space is messy, the stakes are real, and teams need both strategic framing and hands-on design leadership. I'm most useful on AI initiatives that need trust and verification frameworks, growth surfaces that need to compound wins, and design systems that need to scale across products and brands.

See selected case studies

AI experiments

I like working close to the material. Strategy gets stronger when it's made tangible through prototypes, artifacts, and working experiments teams can react to together. This is the space where I prototype, build, and translate ideas into working artifacts.